Architectural Record has been recognizing fruitful firm-client collaborations for 17 years with its annual Good Design is Good Business (GDGB) awards to demonstrate how embracing design can benefit an organization's bottom line. This year's 10 winners include not only such singular projects as the City of Dallas Performance Hall by Skidmore, Owings & Merrill and the New Orleans BioInnovation Center by Eskew+Dumez+Ripple but also a variety of client-driven relationships that aim to reap long-term dividends. Shoe manufacturer Camper, for instance, has commissioned more than 20 top designers in over 30 years to create its imaginative shops and properties around the world; while Marc Jacobs International has been working with one firm, Jaklitsch / Gardner Architects, for the past 15 years as it's grown from start-up to stardom. Each corroborates the notion that design matters and seeks to raise the bar for its unique enterprise. We congratulate them all!