The Armory Show’s 2012 floor plan and social spaces were designed by Bade Stageberg Cox. Click to view additional images.
As anyone who has spent time navigating art fairs knows, the endless rows of white-walled gallery booths displaying attention-grabbing work can drive you a special kind of crazy. While real-estate inside the show is always a major consideration, with dealers jockeying for prime positioning in the labyrinth of booths, until recently fairs had rarely hired architects to manage the experience of the space. But this year, two New York events have tapped two Brooklyn-based firms to mitigate viewer fatigue and boost sales by bringing some clarity to the aisles upon aisles of art.