Between its Fourth of July fireworks and its Thanksgiving Day parade, Macy’s will unveil another spectacle: A 2,000-square-foot Coach outlet designed by OMA, the firm founded by Rem Koolhaas in 1975. The outlet, on the ground floor of Macy’s Herald Square flagship, is scheduled to open in September and will be followed in 2013 by another in Tokyo’s Omotesando district.
Both are the work of OMA’s increasingly busy New York office, headed by partner Shohei Shigematsu, 39, a 15-year veteran of the firm. OMA is no stranger to fashion retailing – in 2004, Koolhaas spearheaded the publication of the Harvard Design School Guide to Shopping, an exhaustive text on the sociology, psychology, ad economics of retail. And in 2001, it unveiled a lavish Prada store on Broadway in Manhattan, the brainchild of Koolhaas and OMA devotee Miuccia Prada.