The Cradle to Cradle Products Innovation Institute has announced 10 finalists in their first annual Product Innovation Challenge. This debut competition, sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery, asked entrants to create a new building product that can be safely returned to nature or industry after its use (a defining concept of Cradle to Cradle certification).
This year’s partnership in the challenge was with Make It Right; founded by Brad Pitt in 2007, this organization builds homes, buildings, and communities for people in need. Since the products needed to be beneficial to the affordable housing market, Make It Right was a perfect partner for the competition’s debut.
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