Newness is obviously a central tenet of the New Museum’s program, whether it be launching a pioneering space for digital art, or tacking a two-ton boat to its building’s facade. Now, the Manhattan museum is preparing to plunge into the realm of entrepreneurship. Last week it announced plans to launch an incubator for art, technology, and design, drawing more than 60 startups under its wing.
“Having pioneered a number of programs and projects over the past decade, we feel that creating an active incubator is a natural extension of our mission and goals,” says museum director Lisa Phillips.
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