Massimo Vignelli, one of the leading graphic artists of his generation who designed some of the most recognized logos and branding materials of the second half of the 20th century, died Tuesday after a long illness. He was 83.
Vignelli applied his strict minimalist aesthetic to some of America’s most iconic brands, designing the austere American Airlines logo, consisting of sans-serif AAs, introduced in 1967 and used until it was replaced last year; Bloomingdale’s signature brown bag; and the controversial and doggedly Modernist New York City subway map introduced in 1972 and used until the late 1970s.
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