Green building activity could take a hit in this troubled economy, but there's still a bull market in green standards, ratings and certification programs. And now, Underwriters Laboratories, the 115-year-old product safety and certification organization, is joining a long list of industry players, offering services for verifying building product claims and certifying compliance with existing standards.
UL Environment, the new division focused on green building products, is entering a crowded market promising to help cut through the thicket of sustainability claims with an Environmental Claims Validation (ECV) service. "There's fragmentation in the marketplace, a lack of credibility. It's often a matter of self-declaration," says Chris Nelson, UL's director of global commercial development.