Venturi, Scott Brown and Associates recently completed schematic design for the Lincoln Highway Experience, a new museum and visitors center that will celebrate the first road in the U.S. that stretched from coast to coast. The organization behind the project is the Lincoln Highway Heritage Corridor (LHHC), a Ligonier, Pennsylvania-based, nonprofit organization.
The Lincoln Highway was also known as U.S. Route 30. It opened in 1913, and ran from Times Square in New York City to San Francisco’s Lincoln Park. Americans began their love affair with the automobile on this road, and from its shoulders sprang entirely new kinds of architecture—gas stations, motels, and of course, roadside attractions.
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