Manufacturers are rushing toward the light—specifically the diffuse, uniform light cast by organic light-emitting diodes. They are encouraging consumers to move toward it, too, by commissioning projects that demonstrate the technology’s applications to specifiers. In 2008, for example, Osram Opto Semiconductors unveiled limited-edition OLED table and pendant lamps by Ingo Mauer. Months later Osram competitor Royal Philips Electronics launched its own OLED equipment, called Lumiblade, and this year the Dutch company has taken its application show on the road. Photos courtesy Royal Philips Electronics Royal Philips Electronics recently launched two new OLED applications: Lumiblade Mirrorwall (top) and Lumiblade Markerlight (bottom).