At the farmers’ market in Seattle’s Ballard neighborhood, people can’t help but ask John Morefield what he is selling. “We’re selling architecture!” he answers. “Have questions about your house? Kitchen too small? Bathroom not working? Drop a nickel into the cup.”
Architectural advice is an unusual service to be hawking at a Sunday market known for its organic produce. Then again, these are unusual times, and Architecture 5¢ is just one man’s way of weathering the economic crisis.