When Target purchased two neglected commercial buildings on a prime site as a long-term real-estate investment, the company decided to adapt them during the interim. Across the street from its headquarters in downtown Minneapolis, Target Plaza Commons is a new space for employees to store their bikes, take yoga classes, play basketball—and perhaps do some work.
“It’s different from anything they have at Target corporate. It’s more raw,” says Matthew Kreilich, principal at Minneapolis-based Julie Snow Architects, which oversaw the renovation of the 57,000-square-foot complex. Target hopes the rugged look—and the unsubtle references to California’s start-up-friendly, no-frills offices in old warehouses—will bolster recruitment of young and creative employees, who might be looking for a reprieve from the buttoned-up vibe down the street. “The idea was to make it as noncorporate as possible. But that may be the new corporate, who knows?” says Julie Snow, the firm’s founder.