Since the Walt Disney Company imported its brand from Anaheim, California to Orlando, Florida, in 1971, its themed empire has become synonymous with the family vacation. A trip to Disney World is a childhood rite of passage, and, for some adults, akin to the fulfillment of a religious pilgrimage. But over the decades, other entertainment enterprises have edged in for a piece of the action, and now 62 million tourists flock to Orlando'the most-visited U.S. destination'every year. Comcast, which owns Universal Parks & Resorts, has played aggressively, winning significant market share. Contributing to Universal's expansion is the recent arrival of Diagon Alley, its second Harry Potter'themed attraction. Also making an impact is the nearby Cabana Bay Beach Resort, a sprawling, fanciful, midcentury-themed family hotel designed by Miami-based Shulman + Associates that, with 1,800 rooms, is Universal Orlando's fourth and largest such facility.