“The Rebel Within” is a soft-boiled egg magically cooked within a savory muffin of ham and cheese—basic ingredients presented in a delightful new way. Such is also the case with the bakery/café that produced it, which uses the raw materials of architecture—wood, concrete, steel—to clever effect. Co-owner and chef William Werner labored over Craftsman & Wolves, located in San Francisco's Mission District. He went through three false starts over four years—and as many design concepts—to get his own place off the ground. “The wolves in the name nods to past trials and tribulations,” says Werner with a laugh.
Like other metropolises, San Francisco has its fair share of upscale bakeries, offering enough pink cupcakes to fortify a whole squadron of runners in the Susan G. Komen Race for the Cure. But Werner wanted Craftsman & Wolves to have a more masculine feel.