Since entrepreneur Ian Schrager opened the minimal-modern boutique hotel Morgans, in New York, in 1984, his slightly eccentric caravanseries have proved successful with a cosmopolitan crowd who spurn the conventional accommodations of U.S. hotel chains. So it was quite surprising when in 2007 Schrager began a partnership with the chain of chains Marriott International to create a global cluster of “modern luxury” Edition hotels. The first opened in Waikiki, Hawaii, in 2010, and then came more Editions in Istanbul, London, and Miami Beach before arriving this spring in New York. Aiming for an “understated timeless aesthetic,” Ian Schrager Company enlisted the Rockwell Group to help with the interior design of the first Edition in Manhattan.
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