The energy-drink company Red Bull (RB) tends to engage the public in unconventional ways. As it plunges into adventurous youth culture—extreme sports, high-risk aviation feats, edgy art and music—it’s never just paying to affix its logo to a Formula 1 racecar or a radical skydive.
In San Francisco, the latest tech office has the cultural prominence a lavish restaurant or fancy boutique would elsewhere. As the battle to entice technical talent continues, designers strive to outdo the competition with their imaginative environments.
Erich Mendelsohn's Schocken Department Store in Chemnitz, completed in 1930, is well known to architects worldwide. Yet encountering the recently renovated early-20th-century landmark will be a revelation, even for those familiar with it.
A striking mix of glossy black walls and white light, the Vegamar Selección, a wine boutique on an exclusive shopping street in Valencia, Spain, was given the black-tie treatment by architect Fran Silvestre and interior designer Andrés Alfaro Hofmann to meet the client's ambition to achieve an image of sophistication and quality.
Kengo Kuma refers to the classic brewing process of a century-old Japanese soy sauce maker for a surprising shop in an urban mall. The clean scent of freshly cut cedar creates a strong first impression at Kayanoya, the eponymous retail offshoot of a traditional soy sauce manufacturer, designed by Kengo Kuma.