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Home » Brand Awareness

Brand Awareness

Back button. BACK TO MEDIA KIT HOME
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Our Publication
Digital Editions
Website Advertising
Online Retargeting
eNewsletter
Social Media
Continuing Education
DRIVE
OUR PUBLICATION

Architectural Record provides building product manufacturers the opportunity to influence the largest audience of architects and designers through an award-winning environment of media platforms. With over 125 years of intimate involvement in the profession, generations of advertisers and readers have recognized and benefited from Architectural Record's innovations.

WHY Architectural Record?
EDITORIAL CALENDAR
Architectural Record Advertiser Data
AUDIENCE
91,862

Total Magazine Circulation*

Purchase Authority**
Architectural Record Purchase Authority audience graph.


Advertising Perceptions**

93%access Architectural Record. The closest competitor is accessed by 63%.

55%recommend Architectural Record. The closest competitor is 32%.

71%find architecturalrecord.com most useful. The closest competitor is 11%.

 

PUBLICATION AD SIZES
Examples of ad sizes.
Examples of ad sizes.
DISTINGUISHED DEPTH AND UNSURPASSED AUTHORITY

Architectural Record inspires designers and architects with the latest and best projects, products and features that point to future design trends and leaders. Each month we highlight in-depth analyses of buildings with our renowned Building Type Studies, and regularly feature special sections such as: monthly interiors, lighting sections, landscape profiles, editorial CE articles, Design Vanguard: Features on Future Leaders, engaging contests and awards (including RECORD houses), and more.

Architectural Record cover, spread, and products page examples.
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DIGITAL EDITION SPONSORSHIPS

Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.

Digital Edition traditional and contents views.
Digital Edition features.

Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.

FULL SPONSORSHIP
(Limit one sponsor per issue.)

PACKAGE INCLUDES:

  • Full Page Ad Across from front cover
  • Mention with logo in Digital Edition Reminder eBlast

 

INTERSTITIAL SPONSORSHIP
(Limit one sponsor per issue.)

Ad will run in-between the page views on both desktop and mobile. 660 x 660 (ad will auto shrink to fit mobile screens).

 

VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)

Video will run as a stand-alone within the digital edition on both desktop and mobile.

PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

Digital Edition Persistent Sponsorship.
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WEBSITE ADVERTISING
696,456

Average Monthly Page Impressions*

Online Display Ads are an effective way to create clicks to your website. Architectural Record aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Architectural Record’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes
Architectural Record's homepage ads. Responsive ad examples.
AD TYPE DESKTOP TABLET MOBILE
1 Super Leaderboard 970 x 90 728 x 90 320 x 50
1 Leaderboard 728 x 90 728 x 90 320 x 50
1 Pushdown 970 x 90
(expands to 970 x 415)
728 x 90
(expands to 728 x 315)
320 x 50
(expands to 320 x 415)
1 Billboard 970 x 250 728 x 90) 320 x 50)
2 Half Page 300 x 600 300 x 600 300 x 250
3 Supplied Video Any size up to 1920 x 1080
4 Medium Rectangle 300 x 250 300 x 250 300 x 250
5 Wide Skyscraper 160 x 600 160 x 600 300 x 250

HOME PAGE ONLY DESKTOP TABLET MOBILE
6 Middle Leaderboard 970 x 90 728 x 90 320 x 50
Adhesion Banner 950 x 90
(expands to 950 x 460)
728 x 90
(expands to 768 x 768)
320 x 50
(expands to 320 x 480)

TOPIC SPONSORSHIPS

A topic sponsorship on ArchitecturalRecord.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.

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ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ArchitecturalRecord.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Architectural Record’s browsing customers into visitors to your website!

Online retargeting chart.

Purchase online display ads on ArchitecturalRecord.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

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eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

Architectural Record Daily Web Insider. Daily Web Insider

Providing the latest news and information for architects and designers, including original "featured articles," pertinent newswire headlines, and a selection of recommended reading posts.

Ad Type Size
Leaderboard 728 x 90
Medium Rectangle 300 x 250

40,707 Average Delivered#

Architectural Record Weekly Web Insider. Weekly Web Insider

Providing the latest news and information for architects and designers, including original "featured articles," pertinent newswire headlines, and a selection of recommended reading posts.

Ad Type Size
Leaderboard 728 x 90
Medium Rectangle 300 x 250

48,426 Average Delivered#

Architectural Record Material World. Material World

A members only monthly eNewsletter for architects and designers, focusing on architectural products, buildings materials, and manufacturers, including original “case studies,” interviews with designers, and trending products slideshows.

Ad Type Size
Leaderboard 728 x 90
Medium Rectangle 300 x 250

17,187 Average Delivered#

CE Center Update by Architectural Record. CE Center Update by Architectural Record

Weekly eNewsletter provides the latest news on continuing education courses offerings by Architectural Record.

Ad Type Size
Leaderboard 728 x 90
Medium Rectangle 300 x 250

28,381 Average Delivered#

Architectural Record Most Active Markets/Schools. Most Active Markets- Schools

Quarterly eNewsletter provides latest news and information for architects and designers, focusing on school and educational facility projects, including original case studies and news stories. 29,757 Average Delivered#.

Architectural Record Most Active Markets/Hospitality. Most Active Markets- Hospitality

Delivered three times a year, provides the latest news and information for architects and designers, focusing on hospitality projects, including original case studies and news stories. 27,711 Average Delivered#.

Architectural Record Most Active Markets- Multifamily Residential. Most Active Markets- Multifamily Residential

Delivered three times a year, provides the latest news and information for architects and designers, focusing on multifamily housing projects, including original case studies and news stories. 24,968 Average Delivered#.

Architectural Record Most Active Markets- Healthcare. Most Active Markets- Healthcare

Delivered three times a year, provides the latest news and information for architects and designers, focusing on healthcare projects, including original case studies and news stories. 26,566 Average Delivered#.

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SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. Architectural Record offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

Twitter logo.
621,385
Twitter Followers*

Facebook logo.
616,205
Facebook Likes*

Linkedin logo.
25,475
LinkedIn Followers#

Instagram logo.
54,000+
Instagram Followers#
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CONTINUING EDUCATION
Number 1 provider of CEUs to architects and designers.

The power of our editorial CE articles and online Continuing Education Center has made Architectural Record the largest provider of CE Credits to architects and designers.2 Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

Continuing Education Center
86% of Readers are required/interested in CEUs.
82% of Readers find CE useful during their specification process.

Our CE Center offers multiple options for educating architects and helping them earn CEUs:

  • CE Article Courses (Print & Online)
  • Multi-Sponsored CE Article Package
  • Multimedia CE Courses
  • Digital Learning Academy Sponsorship
  • Learning Management System
  • Education Exchange
  • Lunch & Learn Database
  • Scheduled Live CE Events
  • CE Webinars
  • CEU Credit Fulfillment
  • CRM Integration
  • CE Podcasts

CE Courses can achieve the following accreditations:

Accreditation logos

Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

CE Article
  • 9 credits served#
  • 2.4 Million+ CE tests taken#
  • 91,862 magazine subscribers*
CE Center Article
  • 175,300 registered users#
  • 70,230 active users#
Education Exchange
  • 106,558 hours of AIA CE Credits (served in 2018)2
  • 378,086 average monthly page views#
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DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

Drive target audience chart.
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SOURCES REFERENCED

*June 2020 AAM Consolidated Media Report
**2019 Architectural Record Reader Preference & Profile Study
#Media Owner’s Data
1FLIPMYFUNNEL
2Data provided by the American Institutes of Architects, presented to 2019 AIA CE Providers

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
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CONTACT US
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AUDIT REPORT
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Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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