CONTINUING EDUCATION

eBOOKS

WEBINARS

CUSTOM eNEWS

eBLASTS

IPS

INFOGRAPHICs

VIDEO

PODCAST

INFOCENTERS

CONTENT CREATION

NATIVE ADVERTISING

DRIVE

COST PER LEAD

LEAD NURTURING

Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

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Sponsor a unique collection of Architectural Record articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on Architectural Record to marketing to Architectural Record’s community of construction professionals and gathering leads for your business development efforts.

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An Architectural Record webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 1557 average registrant leads.^#

 

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through  Architectural Record’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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Co-branded with Architectural Record to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

• White papers
• Case studies
• Testimonial, interview, Q&A videos
• On-the-job tips
• Archived webinars or podcasts
• Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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Architectural Record eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Architecture and design professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Architectural Record, your email to them will enjoy a higher open rate and thereby a greater number of leads!

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

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BENEFITS:

• Your Infographic created by our design professionals through a collaborative process
• Hosted for ONE YEAR on Architectural Record’s website
• Equipped for embedding on your company website or Facebook page, or for use as a sales tool
• Promoted via email to active and engaged architecture and design professionals
• Includes deployment leads and analytics

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BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Architectural Record, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

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Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Architectural Record’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Architectural Record will promote your podcast to our readers.

• Choose your podcast option and let us do all the work!
• Podcast emailed to Architectural Record’s readers (Multi-deployment Packages Available)
• Hosted for ONE YEAR on Architectural Record’s website
• Promoted in Architectural Record’s eNewsletter
• Promoted through Architectural Record’s social media pages

• OPTION 1: Supply your own podcast
• OPTION 2: Record your podcast with our Editor, over the phone or in-person

CEUs available for podcasts as well!

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Architectural Record offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the Architectural Record’s audience of architecture and design professionals. Your content geared toward the topic is paired with content supplied by Architectural Record’s editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

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White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.

Architectural Record can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!

CONTENT OPTIONS:

• WHITE PAPERS
• ARTICLES
• BLOG POSTS
• SOCIAL MEDIA CONTENT
• TECHNICAL PAPERS
• CASE STUDIES
• AND MORE!

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Architectural Record can deploy your White Paper via email to architectural professionals with our White Paper eBlast. Since they know and trust the content of Architectural Record, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

LEARN MORE ABOUT OUR CONTENT CREATION SERVICES

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Professionals turn to Architectural Record for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on ArchitecturalRecord.com alongside our trusted editorial. Architectural Record will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

• 3 Native Advertising Packages (run for a full 12 months)
• 2 Featured Products (run for 12 months)
• 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

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This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

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Promote your content to our 1^st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

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*December 2020 AAM Consolidated Media Report
**2019 Architectural Record Reader Preference & Profile Study
#Media Owner’s Data
¹FLIPMYFUNNEL
²Data provided by the American Institutes of Architects, presented to 2019 AIA CE Providers