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Home » Content Marketing

Content Marketing

Back button. BACK TO MEDIA KIT HOME
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CONTINUING EDUCATION
eBOOKS
WEBINARS
CUSTOM eNEWS
eBLASTS
IPS
INFOGRAPHICs
VIDEO
PODCAST
INFOCENTERS
CONTENT CREATION
NATIVE ADVERTISING
DRIVE
COST PER LEAD
LEAD NURTURING
CONTINUING EDUCATION
Number 1 provider of CEUs to architects and designers.

The power of our editorial CE articles and online Continuing Education Center has made Architectural Record the largest provider of CE Credits to architects and designers.2 Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

Continuing Education Center
86% of Readers are required/interested in CEUs.
82% of Readers find CE useful during their specification process.

Our CE Center offers multiple options for educating architects and helping them earn CEUs:

  • CE Article Courses (Print & Online)
  • Multi-Sponsored CE Article Package
  • Multimedia CE Courses
  • Digital Learning Academy Sponsorship
  • Learning Management System
  • Education Exchange
  • Lunch & Learn Database
  • Scheduled Live CE Events
  • CE Webinars
  • CEU Credit Fulfillment
  • CRM Integration
  • CE Podcasts

CE Courses can achieve the following accreditations:

Accreditation logos

Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

CE Article
  • 9 credits served#
  • 2.4 Million+ CE tests taken#
  • 91,862 magazine subscribers*
CE Center Article
  • 175,300 registered users#
  • 70,230 active users#
Education Exchange
  • 106,558 hours of AIA CE Credits (served in 2018)2
  • 378,086 average monthly page views#
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eBOOKS

Sponsor a unique collection of Architectural Record articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on Architectural Record to marketing to Architectural Record’s community of construction professionals and gathering leads for your business development efforts.

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full page ad 3-5 1
Logo on cover (Linked to your website) ✔ ✔
Sponsor article* (1,000-1,200 words) 3 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast ✔ ✔

*Not required
** 3 sponsors minimum

Architectural Record eBooks
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WEBINARS & ONLINE EVENTS
Webinar statistics

An Architectural Record webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 1557 average registrant leads.#

 

Editorial Webinar Sponsorship

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through  Architectural Record’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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CUSTOM eNEWS
Custom Content eBlast

Co-branded with Architectural Record to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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eBLASTS

Architectural Record eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Architecture and design professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Architectural Record, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast Examples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. - x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Sneak Peek eBlast | Sponsors an upcoming article. x x
Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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INTERACTIVE PRODUCT SPOTLIGHT

An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

BENEFITS:

  • Your IPS created by our design professionals through a collaborative process
  • Hosted for ONE YEAR on Architectural Record’s website
  • Equipped for embedding on your company website or Facebook page, or for use as a sales tool
  • Promoted via email to active and engaged architect and design professionals
  • Includes deployment leads and analytics

INTERACTIVE PRODUCT SPOTLIGHT EXAMPLE

Interactive product spotlight example.
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INTERACTIVE INFOGRAPHIC
EDITORIAL INFOGRAPHICS:

Purchase turnkey infographics with content topics that are driven and created by Architectural Record's editorial staff.

EDITORIAL INFOGRAPHIC EXAMPLE:

Editorial Infographic
CONVERSION INFOGRAPHICS:

Boost engagement by transforming your static infographic into an interactive experience!

CONVERSION INFOGRAPHIC EXAMPLE:

Conversion Infographic

 

BENEFITS:

  • Your Infographic created by our design professionals through a collaborative process
  • Hosted for ONE YEAR on Architectural Record’s website
  • Equipped for embedding on your company website or Facebook page, or for use as a sales tool
  • Promoted via email to active and engaged architecture and design professionals
  • Includes deployment leads and analytics
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VIDEO

BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Architectural Record, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

Video shooting icon.

SHOOTING

Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.

Video sound icon.

SOUND

Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.

Video pre-production icon.

PRE-PRODUCTION

BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.

Video teleprompter icon.

TELEPROMPTER

Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.

Video lighting icon.

LIGHTING

BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.

Video post-production icon.

POST-PRODUCTION & EDITING

BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.

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PODCAST
Podcasts icon.

Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Architectural Record’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Architectural Record will promote your podcast to our readers.

HERE’S HOW IT WORKS:
  • Choose your podcast option and let us do all the work!
  • Podcast emailed to Architectural Record’s readers (Multi-deployment Packages Available)
  • Hosted for ONE YEAR on Architectural Record’s website
  • Promoted in Architectural Record’s eNewsletter
  • Promoted through Architectural Record’s social media pages
PODCAST OPTIONS:
  • OPTION 1: Supply your own podcast
  • OPTION 2: Record your podcast with our Editor, over the phone or in-person

CEUs available for podcasts as well!

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INFOCENTERS

INFOCENTER EXAMPLE:

Architectural Record InfoCenters

Architectural Record offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the Architectural Record’s audience of architecture and design professionals. Your content geared toward the topic is paired with content supplied by Architectural Record’s editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

Infocenter branding icon.

BRANDING

As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.

Infocenter leads icon.

LEADS & TRAFFIC

As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.

Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!

• Banner ads run on all InfoCenter pages
• Call out on the Architectural Record website and in the eNewsletter
• Promotion in the Architectural Record magazine
• 3 custom eBlasts
• Logo on all promotions

Infocenter support icon.

SUPPORT

Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!

DON’T HAVE CONTENT AVAILABLE? Add a content development package from Orangetap, our marketing services agency.

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CONTENT CREATION
White paper image.

White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.

Architectural Record can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!

CONTENT OPTIONS:

  • WHITE PAPERS
  • ARTICLES
  • BLOG POSTS
  • SOCIAL MEDIA CONTENT
  • TECHNICAL PAPERS
  • CASE STUDIES
  • AND MORE!

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Architectural Record can deploy your White Paper via email to architectural professionals with our White Paper eBlast. Since they know and trust the content of Architectural Record, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

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NATIVE ADVERTISING

Professionals turn to Architectural Record for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on ArchitecturalRecord.com alongside our trusted editorial. Architectural Record will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Native advertising hosted icon.

HOSTED on on ArchitecturalRecord.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.

Native advertising featured icon.

FEATURED on ArchitecturalRecord.com home page for 4 weeks, ROS minimum 10 days.

Native advertising highlighted icon.

HIGHLIGHTED in two deployments of our eNewsletter.

Native advertising shared icon.

SHARED on ArchitecturalRecord.com's Facebook* & Twitter pages with a unique, customized hashtag.

*Options to extend the promotional lifespan of your campaign are available.



CONTENT MARKETING BUNDLE:

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

  • 3 Native Advertising Packages (run for a full 12 months)
  • 2 Featured Products (run for 12 months)
  • 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

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DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

Drive target audience chart.
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COST PER LEAD

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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LEAD NURTURING

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing
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SOURCES REFERENCED

*June 2020 AAM Consolidated Media Report
**2019 Architectural Record Reader Preference & Profile Study
#Media Owner’s Data
1FLIPMYFUNNEL
2Data provided by the American Institutes of Architects, presented to 2019 AIA CE Providers

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Building Enclosure Contemporary Stone & Tile Design ENR Floor Covering Installer Floor Trends GeoDataPoint Point of Beginning Roofing Contractor Restoration & Remediation Stone World Tile Walls & Ceilings

 

CONTACT US
EDITORIAL CALENDAR
AUDIT REPORT
MEDIA KIT HOME
CONNECT WITH BNP MEDIA

2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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