Lead Generation
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Sponsor a unique collection of Architectural Record articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on Architectural Record to marketing to Architectural Record’s community of construction professionals and gathering leads for your business development efforts.
| You Receive... | Single-Sponsor | Multi-Sponsor** |
| Full page ad | 3-5 | 1 |
| Logo on cover (Linked to your website) | ✔ | ✔ |
| Sponsor article* (1,000-1,200 words) | 3 | 1 |
| Logo on deployment eBlast | ✔ | ✔ |
| Leads from deployment eBlast | ✔ | ✔ |
*Not required
** 3 sponsors minimum
Co-branded with Architectural Record to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Architectural Record eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Architecture and design professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Architectural Record, your email to them will enjoy a higher open rate and thereby a greater number of leads!
| eBLAST TYPE | EXCLUSIVE | MULTI-SPONSOR |
| Auction eBlast | Promote your company’s upcoming auction. | x | - |
| Event/Webinar Spotlight eBlast | Showcase your event or webinar. | x | x |
| Focus On eBlast | Showcase articles on one specific industry topic. | x | x |
| Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. | - | x |
| Must See eBlast | Showcase a product and/or service. | x | x |
| Must-Visit eBlast | Promote your tradeshow presence. | x | x |
| Post-Show eBlast | Promote your tradeshow highlights after the show. | x | x |
| Sneak Peek eBlast | Sponsors an upcoming article. | x | x |
| Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. | x | x |
| Sponsored eBook eBlast | Promote your eBook. | x | x |
| Video Booth Tour eBlast | Showcase videos from your tradeshow booth. | x | x |
| Video Spotlight eBlast | Showcase your videos. | x | x |
| White Paper eBlast | Promote your relevant white paper or case study. | x | x |
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
An Architectural Record webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 000 average registrant leads.#
Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Architectural Record’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.
The power of our editorial CE articles and online Continuing Education Center has made Architectural Record the largest provider of CE Credits to architects and designers.2 Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
Our CE Center offers multiple options for educating architects and helping them earn CEUs:
- CE Article Courses (Print & Online)
- Multi-Sponsored CE Article Package
- Multimedia CE Courses
- Digital Learning Academy Sponsorship
- Learning Management System
- Education Exchange
- Lunch & Learn Database
- Scheduled Live CE Events
- CE Webinars
- CEU Credit Fulfillment
- CRM Integration
- CE Podcasts
CE Courses can achieve the following accreditations:
Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
- 9 credits served#
- 2.4 Million+ CE tests taken#
- 91,862 magazine subscribers*
- 175,300 registered users#
- 70,230 active users#
- 106,558 hours of AIA CE Credits (served in 2018)2
- 378,086 average monthly page views#
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!1
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!1
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
- Articles Read
- Browser Used
- Webinars Viewed
- Emails Clicked
- Topics of Interest
- Website Topics
- White Paper Downloads
- Events Attended
- And many others!
CASE STUDY EXAMPLE:
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
*June 2020 AAM Consolidated Media Report
**2019 Architectural Record Reader Preference & Profile Study
#Media Owner’s Data
1FLIPMYFUNNEL
2Data provided by the American Institutes of Architects, presented to 2019 AIA CE Providers
Brand Awareness
Lead Generation
Content Marketing
Market Research
Events
Asset Development
