At a time in which hard news has been taken over by reality shows and the E! mentality, why should you care how your architectural journalists conduct themselves? If, however, you’ve been assaulted by public relations cleverly masquerading as real content, or found that a user-rating Web site had been cleverly sabotaged by competitors, or gotten hooked by a blogger who turned out to be a nutburger, you might assume a more critical view of the state of the media. In the wide-open millennium, who can you trust?
Architectural Record does not say, “Trust me.” We are not that naive. However, we, like our sister McGraw-Hill publications, subscribe to trusted principles that govern our behavior for our print publications, our Web sites, and our journalists, wherever they appear. Not foolproof (remember The New York Times’s reporter Jayson Blair, whose journalistic sleights of hand almost single-handedly reduced the public’s perception of journalism to rubble, despite stringent codes of ethics), nevertheless, the ethical framework established by organizations that we subscribe to broadly agree on the underlying rationale and behaviors that create believability for you, the reader.
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