You asked for it. Architectural Record meets the needs of its readers; GreenSource gives real data to the sustainability community; ENR unites the construction universe. In e-mails and conversations, you’ve asked us to give you a publication for your clients that demonstrates the value of design. We agreed. The question, as in all new ventures, was how, and for whom.

The second part of the puzzle answered itself. The target audience needed to be the leaders of the business community, the select few individuals at the top of the corporate and institutional heap who set policy and make the final decisions for their collective enterprises. While others may have a more nitty-gritty role in operations, maintenance, and procurement, we determined to go after the C.E.O. and the other men and women who inhabit the “C” suite. Their vision, and their decision making, ultimately set the course for American business.