If, unlike the Congress or the President, we offer no silver bullet for the recession, we can all search for silver linings. While architects love a new construction site, strategically, preservation is sounding better and better—whether the historic variety or the act of saving or revitalizing ordinary structures. In a down economy, it makes good sense to make the most of what you already have.
The arguments for historic or plain preservation are growing, and to expand the analogy, compounding, at a time that stock markets have contracted. Inertia, shrinking budgets, and sheer neglect will save some buildings, as public programs and donors evaporate, but preservation may prove to be a successful strategy for your firm’s future. Consider the advantages of retaining or revitalizing structures: The time is right for most of us to save.
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