People/Products

How does a startup still feel cozy and cohesive when it has ballooned into an 800-person organization? Many architects in the San Francisco Bay Area have been enlisted by tech companies to foster a sense of communal purpose—that all-hands-on-deck excitement—within corporate-scale digs. A new office for the design-focused company Pinterest, which allows users to create and share digital inspiration boards, is a refined example of how to steer people toward each other.