Even though Jin’s Global Standard occupies a busy corner inside a shopping center near Tokyo, this eyeglass boutique looks nothing like your typical suburban mall shop. Without flashy signage, conventional display tables, or even open floor area, the store is a visual curiosity, distinguished by a series of 3-foot-wide, 11-foot-high corridors. Formed by freestanding parallel walls that slice across the interior at a 45 degree angle, these deep passages invite customers to slip in for a peek or simply take a shortcut through the shop. “Normally, you don’t feel you can go in if you’re not going to buy,” explains its architect, Ryuji Nakamura. But here, the absence of doors—and the enticement of 1,500 pairs of glasses to try on—welcomes everyone.
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