In 2001, the Seattle subsidiary of New York–based ad agency McCann-Erickson moved and recast itself as Sedgwick Rd., the name of a Port Orchard, Washington, street leading to a ferry dock. Sedgwick Rd.’s old quarters in a downtown Seattle office tower mimicked the buttoned-down layout of McCann-Erickson’s Madison Avenue offices, with executives seated along windows and staff located in the center.
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