Redesigning one of the world’s most visited places is no small feat. In 2010, Snøhetta was selected to transform Times Square in Midtown Manhattan from a congested crossroads—one most New Yorkers avoided—into a pedestrian-friendly public plaza. The $55 million project focuses on the glitzy, billboard-laden heart of the Theater District—a 5.1-acre, bowtie-shaped area between 42nd and 47th streets where Broadway and Seventh Avenue intersect.