London studio Raw Edges partnered with Italy-based Persian rug company Golran to update the latter’s Lake collection with a floral pattern whose color appears to change depending on the viewing angle.
The new design, available in three colorways and introduced at Milan Design Week in April, is an extension of an earlier range the studio launched in 2014. It references the work of Israeli artist Yaacov Agam, who used color and lenticular patterns to create optical art. In this process, lenticular lenses—a technology also used for 3-D displays—produce printed images with an illusion of depth or movement as the onlooker changes location.
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