“Minimalism is over,” said Vincent Grégoire, a creative director at the international trend and strategy agency Nelly Rodi, during this winter’s home décor show Maison&Objet, which took place January 19–23. Grégoire designed several artistic installations in Hall 7 at the semiannual Paris event, all filled with playful, theatrical elements he plucked from various exhibitors: mirrors, glass cabinets of curiosities, a lounge chair made of stuffed flamingos, and a bookstore/café with tissue paper tropical greenery.
According to Grégoire, social media are disrupting the barriers among hospitality, office, and home, as well as between avocational and professional decorators. Today, everyone is a designer and curator, showcasing “work” or their personal brand on Instagram and Pinterest, framing collections or images of a favorite chair to elicit “likes” and emojis.
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