Anyone who travels has seen how dramatically the design of new hotels has changed. And if you’ve worked on hotel design yourself, you know firsthand that distinctiveness is now the mantra in this thriving building type, for which the number of new hotel projects was up 8 percent last year.
Even the big chains have introduced unique designer hotels to their portfolios, such as Amsterdam’s Andaz (a Hyatt brand) by Marcel Wanders, or the JW Marriott Venice Resort & Spa by Matteo Thun & Partners. While such behemoths dominate the business, beautifully designed hotels from smaller companies with their own character and connection to place—not unlike the locavore food movement—are appealing to more travelers, including Millennials. As one trade publication has reported, “Uniformity no longer sells.”
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