To mark 50 years in business in 2010, the real-estate services company Société Privée de Gérance organized a worldwide design competition to reclad its 1970s-era Geneva, Switzerland, headquarters. Of the several dozen teams invited to submit design concepts for the new envelope, the winning entry by Pescara, Italy–based Giovanni Vaccarini Architetti (GVA) envisioned a birthday makeover with functional benefits. The scheme added three floors to the existing structure and replaced the strip-window facade with expansive triple-glazed units to maximize daylight penetration in the workspaces. A cloak of vertical fritted glass fins shields occupants against solar heat gain and glare.
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