Photographs wield tremendous power. In the world of architecture, a captivating image can win editorial coverage for a project, attract a dream client, or lead to a prestigious award. In a larger sense, photographs can shape the perception of a building, influencing which works become icons or earn a place in the history books.
But getting the perfect set of photos isn’t easy. Who to hire, how much to pay, and when to schedule the shoot are among the many questions architects face when seeking to document their work in photographs. Technological advances and the ever-changing digital realm have made these questions even tougher to address. To shed light on navigating this complex process, we spoke with a range of firms, photographers, and agents about issues to consider when commissioning a shoot—from costs and copyright to preventing problems on picture day—and how to maximize your resources to ensure a positive result.
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