Since launching in 2014, the online beauty brand Glossier has achieved cult status with its minimal, feminine aesthetic, affordable makeup and skincare products, and engaging social-media presence. As of this year, Glossier is worth over $34 million and has 1.6 million followers on Instagram, which, for the brand, has been both a marketing platform and a forum for discussion among its millennial fans. For the design of the company’s first brick-and-mortar store in New York, founder Emily Weiss pulled together an all-female team to translate Glossier’s online identity into physical form: architect Miriam Peterson of Peterson Rich Office (PRO), a 2018 Record Vanguard pick; interior designer Christine Gachot of Gachot Studios; and lighting designer Sara McElroy of Silver Shoe Design.

According to Peterson, some of the design challenges were navigating the brand’s strong culture and creating a new type of retail space that focuses less on business transactions and more on social interaction. Visitors can test and purchase products at the store—they can also pick up online orders—but the intent was to create a place where the Glossier community could thrive and grow, enhancing the strength of its online platform.