The general public is woefully unaware of the role green building can play in mitigating climate change, according to new research from the U.S. Green Building Council (USGBC).
A report published earlier this month titled “Standard Issue” outlines how study participants overwhelmingly agree that environmental concerns are now urgent, and that a majority of respondents want to live in a healthy environment. However, most do little to address environmental issues in their daily lives (they find it too daunting), and don’t consider green buildings part of the solution. In fact, when asked to select which terms most strongly correspond to an environment that promotes a long and healthy life, only 11 percent picked green building.
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