While new fitness trackers and other health-related products seem to come to market at light-speed, progress in how health-care services are delivered to patients does not have a reputation for similar swiftness. San Francisco–based company Forward is using high-tech infrastructure—as well as some dazzlingly exclusive gadgetry—to disrupt that, with a new model of subscription-based medical practice. The Silicon Valley start-up recruited Alexander Jermyn Architecture to develop a suitably expectation-defying design aesthetic for the concept, which is now being deployed at sites around the country.