Can Design Save Retail? Carol Ross Barney and McDonald’s In-house Architect Consider the Options
Having caused a stir last year with a minimalist, glass-box building for McDonald’s in Chicago, architect Carol Ross Barney and the restaurant chain’s senior director of global design and development, Maximiliano Carmona, possess strong insights on the future of store design. As online sales continue growing faster than those of physical brick-and-mortar locations, Carmona is planning more design collaborations like the one he completed with Ross Barney Architects. RECORD editor Kelly Beamon asked both architects why.
Your redesign for the Chicago Mcdonald’s seems to signal a trend.
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