At a time when architect-led product design is enjoying special attention, Gensler’s collaborations are unique, largely because they begin as project-specific solutions and then lead to mass-produced items that effect the marketplace for everyone. The firm’s partnerships seem to be driving new offerings from the manufacturers of everything from desks and seating to lighting and flooring. Considering their core business is buildings and interiors, this strategy warrants a look. RECORD asked Gensler’s co-director of product development Brandon Larcom to explain why it works.
It seems unusual for architects to steer product manufacturers in the way Gensler’s collaborations seem to. What is the benefit to companies?
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