Launched last month, the new Sonneman — A Way of Light showroom, in the New York Design Center, is more like a design team work space than a showroom, complete with a project room and kitchen in back, just beyond the product display areas.
During a recent visit, founder Robert Sonneman explained that this arrangement (while not exclusive to showrooms selling lighting) is notable, because it reinforces an industry trend toward designing a project’s lighting scheme simultaneously, or sometimes in the case of many ground-up new structures, before the building is completed.
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