As the landscape of the profession changes at an increasingly rapid pace, a new partnership highlights the growing importance of multidisciplinary collaboration. Global architecture firm NBBJ has acquired New York–based experience-design firm ESI Design, making it NBBJ’s 18th studio worldwide.
The two firms will work together at “the origin point of ideation,” says Steve McConnell, managing partner at NBBJ, meaning ideas for interactive, engagement-focused components of a design will be considered from the start of a project. “We’re very used to collaborating with architecture firms,” says ESI principal Ed Schlossberg, “but to be able to collaborate with NBBJ in the conceptual phase of the work is a really exciting opportunity.”
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