When it comes to Texas, the word that comes to mind is “big.” Big hats. Big homes. Big skies. Matching the site’s supersize culture, a new building for Rolex in Dallas makes a Texas-sized statement. Designed by the Tokyo-based architect Kengo Kuma, the tautly torqued, louver-clad form rises up dynamically from the ground. While its bold shape contrasts strongly with the city’s boxy glass towers, its faceted surfaces maximize daylight and downtown views with each twist.
Mitigating a multilane artery and city streets, the prominent site of the eight-story concrete structure is located adjacent to a former Rolex building completed in 1984, which it has replaced as a company center for operations here. In addition to a strong urban presence, requested by the developer, the new facility houses workshops and offices for the company. A Rolex in-house design team was responsible for planning and furnishing the service and technical operations on the first four floors, in addition to commercial, training, and administrative offices on the two levels above them. The building’s common areas, however, were designed and outfitted by Kuma. These include two public lobbies and a staff lounge and roof garden at the top.
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