Successful film festivals are used to hurdling challenges. Will this big-fish sponsor return? Can we use the same venues? How do we expand our audience and keep supporters engaged? After more than a decade, Kyle Bergman and the Architecture & Design Film Festival (ADFF) got pretty good at running the race, turning what began as a New York–based documentary showcase into a roadshow traveling to Los Angeles, Washington D.C., Toronto, and Vancouver.
But there’s no way to anticipate a pandemic. And in the first months of the COVID-19 lockdown, Bergman imagined, for the first time, a year without the ADFF. “In March, after we cancelled our festivals in DC and LA, and all of our spring events, we thought, ‘What are we going to do? Are we just going to turn it off for a year and go do other things?’” the ADFF founder and director recalls.
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