There’s something undeniably cinematic about designer Bruce Mau. Many things, actually: his work, his bearing, his personality. A creative with limitless imagination, boundless optimism, and the confidence—in himself and others—to say, “I don’t know; let’s find out together,” Mau is at once familiar and one-of-a-kind.
Mau entered pop culture with the doorstop of a book S, M, L, XL, his 1995 collaboration with architect Rem Koolhaas. Its title could be shorthand for Mau’s professional trajectory. His practice began with designing books (S); ballooned to rebrands for the likes of Coca-Cola (M); grew to creating a 1,000-year speculative plan to redesign the city of Mecca (L); and now, through his Massive Change Network, is focused on nothing less than solving the world’s many existential crises (XL). Woven throughout is the story of someone who designed for himself an artistic life radically different from the toxic one he was born into.
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