On the banks of the Rhine River, in Basel, the doughnut-shaped Novartis Pavilion by Milan-based architecture firm AMDL CIRCLE is enveloped by a media facade that puts on dramatic displays while generating close to half the building’s energy needs. Opened in May, the 11,975-square-foot building is the first publicly accessible site on the pharmaceutical company’s larger campus, and will serve as an exhibition, meeting, and events center. The facade’s photovoltaic panels are translucent and suspended from a frame 2 feet in front of the exterior, allowing light from the bidirectional LEDs embedded within to reflect off the building’s metal inner shell and create dynamic visual effects.