The Floriade is a Dutch-run exposition for horticulture and landscape design that occurs every 10 years. Previous iterations have been more like garden festivals designed to improve the existing parkland and green spaces of urban areas across the Netherlands. The first Floriade, for instance, was held in Rotterdam in 1960 and was used by city authorities to renovate public space and plant new formal gardens. The Euromast, an observation tower that still dominates Rotterdam’s skyline, was built then as a platform to view that enhanced landscape.
The 2022 Floriade—begun this past spring and ending in October—is spread out over 150 acres in Almere. It is still conceived as a place where exhibitors display innovations in horticulture. However, it is based on an urban grid, designed by the architects and planners MVRDV, to extend the center of Almere, a new town founded on reclaimed land.
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