At least since Jane Jacobs took on Robert Moses’s plan for a freeway through Greenwich Village, the car has played the villain in urbanist narratives. But German automaker Audi hopes to change the role of its product in the next chapter of the story.
Next week, it will present the second Audi Urban Future Award, the culmination of a biennial competition to reimagine the city beginning with transportation infrastructure. “We are not only talking about improving the image of the car,” says Audi strategic corporate planning advisor Dominik Stampfl. “We are also talking about envisioning the way individual mobility takes place in the future.” The goal, he says, is to develop new products that, rather than threatening the city, evolve with it to meet future transportation needs. In the meantime, the award helps bolster Audi’s brand as a forward-looking, design focused company.
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