Opened on April 4, Coach’s Omotesando Flagship shop is the latest addition to the stunning array of designer boutiques lining one of Tokyo’s most elegant shopping streets. Occupying a prime, corner site at the base of the new commercial complex Oak Omotesando, the shop interior was created by Coach’s in-house design team. But its standout visual features—an elegant, transparent façade and an internal stair tower—were designed by OMA New York. Composed of glass boxes arranged in a bold, herringbone pattern, the entire exterior surface doubles as display, enabling not just the brand, but also individual bags and boots, to have a presence on this famous street.
The façade’s design started with OMA’s Coach boutique inside Macy’s Herald Square headquarters in the heart of Manhattan. Oriented towards the store’s Broadway entrance, the shop-in-shop is defined by a 16-foot high, L-shaped display wall rendered in clear acrylic. “It looks like the Flatiron building within Macy’s,” jokes OMA partner-in-charge Shohei Shigematsu. For Tokyo, Shigematsu brought that urban-scaled interior element outside.
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