Swiss furnishings manufacturer Vitra has teamed up with Spanish shoe company and design patron Camper for a pop-up project that reimagines the retail experience. Located inside a futuristic tent construction (once a Detroit car showroom in the mid-‘70s) on the Vitra campus in Weil am Rhein, Germany, the project opened on June 18.
The companies commissioned Berlin-based architect Diébédo Francis Kéré, originally from Burkina Faso, to design a space inside the tent: a modular, donut-shaped pavilion made of blockboard. The zig-zag orientation of panels creates seating, LED-illuminated shelving, and display space on both sides of the freestanding walls. Kére, known for his use of natural, sustainable materials, covered the floors with woven sea grass mats—a nod to his work in Africa that often incorporates local materials.
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