The proposed labels would make it easy for consumers to evaluate a house’s sustainable features and long-term costs, Kaufmann says, noting that the proliferation of green labels and classifications in the construction industry make it difficult for homebuyers to compare benefits between two green dwellings.

In regards to the U.S Green Building Council’s LEED for Homes program, launched in 2007, Kaufmann says “it is vitally important to the green residential building industry and will one day be recognized by all Americans as the hallmark of a truly green home.” Her labeling system could “hasten that day by noting the distinction of LEED certification on a house’s label if it has earned it.”  Kaufmann further cites that the LEED program targets only “the top 25 percent of new homes with best practice environmental features.” She emphasizes that her labels would cover all homes.