Walking into a Camper shoe store, one never knows what to expect. The family-run manufacturer and retailer of casual footwear, based in Majorca, Spain, and now in its third generation, has commissioned more than 20 designers to realize a startling range of concepts for its 360-odd outlets worldwide. A furry canopy of shaggy red fringe arches over the ceiling of a store in São Paulo designed by Marko Brajovic. The walls of a New York shop by Nendo's Oki Sato are covered with a grid of projecting cast resin shoes, with a few real shoes on display among them. Konstantin Grcic combines cool green glazed tile walls and hot neon signage in a Camper shop in Paris. Anything goes; there are no fixed rules.
While other retail chains maintain brand identity by applying the same design concept in every store, Camper has built its name precisely on the theme of variety and expressive freedom. Philippe Salva, the company's head of Design Communication, explains, “It's a dialogue between Camper and the designer at an equal level. The designer is our creative guest. And this diversity makes our brand image.”
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