At the World of Concrete, held in Las Vegas from January 22 to 25, Italian manufacturer Farina Casseforme showcased its Destil Formwork System, a sophisticated series of modular concrete framing components, in a visually compelling pavilion (above), designed by L.A.-based Italian architect Marcello Pozzi.
Flexible Italian formworks system is transformed into its own traveling exhibition
Intrigued by a rough architectural aesthetic, Italian architect Marcello Pozzi, principal of the L.A.-based MLLO, gladly took on the challenge of designing a pavilion to introduce the heavy-duty construction wares of Farina Casseforme at the World of Concrete. This being the Italian company’s first foray into the U.S. market, the booth needed to convey its product and service offerings in the typical instant required to garner attention at such an exhibition.
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