While the formulation of high-performance paint is a technical process, the craft of forecasting that paint's color is an unscientific one, say color experts. Color forecasters hope to give both consumers and professionals some direction in the seemingly endless choices they have when selecting interior paints and finishes.
To develop their annual lists, forecasting teams research trends they see across multiple industries throughout the year and then search for repeating themes that will be translated into palettes. 'Trends continue to morph and evolve throughout the year,' says Donna Schroeder, manager of color and design for Pratt & Lambert Paints. 'Forecasting is an ongoing process that never really ends.'
You have 0 complimentary articles remaining.
Unlimited access + premium benefits for as low as $1.99/month.