Rene Gonzalez's new Alchemist shop on Miami's Lincoln Road has some tough competition. It stands on a popular plaza opposite a garish movie theater, the Regal South Beach. It is at the base of the 1111 parking garage by Herzog & de Meuron, a destination for architourists and the star of numerous photo shoots and television ads. And it has to, if not best, then at least match the success of Gonzalez's previous Alchemist store on the fifth floor of the garage, notable for its austere glass-box beauty and the tightly curated high fashion inside, including the designs of Rick Owens and Givenchy.
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